Showing posts with label #heweb12. Show all posts
Showing posts with label #heweb12. Show all posts

Sunday, December 2, 2012

Breakin' Down Silos: A Communications/Admissions Success Story

At both conferences I attended this year (#SUNYCUAD and #heweb12), a common discussion was about the silos that exist on college campuses that keep departments from coming together for the greater good and to accomplish common goals. This past week, I witnessed the wonderfulness that can come from breaking down those silos - but even better, I saw what happens when every person in the room is allowed to be an expert at their craft.

A couple of months ago, my colleague had the idea to host a workshop with our office (communications) and the admissions office. In the last two years, the two offices had undergone significant changes in personnel, strategy and goals. While our vice presidents meet regularly and some of us meet with each other for different projects, we had not all gotten together in one room before. 

This wasn’t just going to be an hour gathering, either - she ambitiously scheduled a four-hour block of time and the vice presidents of both departments fully backed her. Admissions would bring a contingent of about 14 people, including each counselor, director, VP and a few others heavily involved in their work. Communications would bring our VP, both creative services personnel, our editor and me - the writer and social media person. In all, nearly 20 people were in the room - that’s 20 employees each giving up four hours of time, something we’re so short of this time of year anyways. It was a huge commitment by everyone.

We knew it could go one of three ways - success, getting through, and barely making it through. A success would be conversations, sharing ideas, constructive criticism and having a better understanding of each other’s roles. Anything less would be people watching the clock and waiting for the moment we would all be dismissed. 

I think heading in to the workshop, everyone had some reservations about what to expect. But four hours later, I was flat out giddy. I could have sat there for hours listening to my admissions colleagues talk to us about their road experiences, jotting down ideas for our next projects. There were a few key elements that led to “all the awesome things:”
  1. Communicate the workshop’s importance. Having worked in admissions for a short time in my career, I have always felt a communications office and admissions office should work very closely and almost seamlessly together. As a content creator, I knew going in that this workshop was going to really help me shape how I write content for an audience our admissions staff knows so well. But you know what showed me how important this workshop was? Both vice presidents 1) endorsed it; 2) attended for the full four hours; 3) had their entire staffs attend; and 4) took part in every aspect of the workshop. This was critical to each department’s belief in its potential success.
  2. Plan. We were lucky because my colleague has taught classes and workshops before and was comfortable leading this session. In the weeks leading up to the event, we spent a few hours developing activities that everyone in the room would find purposeful, applicable and useful. We made sure there wasn’t a way to not participate. She also arranged for cookies. (Yum.)
  3. Empower. We’ve all been in meetings where someone in there is the self-appointed “most important person in the room.” While it’s important to have leaders in these types of gatherings, what was most important was that it didn’t take long for everyone to realize their opinion mattered and that everyone else was really listening to what they had to say. It only took a few minutes for people to become fully engaged in the first activity and that energy never left the room. In fact, I’d argue we all took the energy from the session and brought it to work with us the very next day.
Even five days later, I’m completely inspired and excited from our conversations. Our offices are across campus from one another but somehow after that workshop, they feel a lot closer. The next time we plan one of these (and people are already requesting for it!) it’ll be even better, which is hard to believe. We’ve each gained a greater understanding of what our colleagues across campus are doing and what we can each do to support them. The two-way street just got a whole lot wider. There are less speed bumps and speed zones. The sky ahead is bright. 

What does your office (or you) do to gain a better understanding of what your colleagues across campus are doing and what you can do to support them, and what you can do for them?

Wednesday, October 17, 2012

Going the Distance - Life After #heweb12


It’s been a week since I flew out of Milwaukee and away from the 2012 Higher Ed Web Conference - and my head is still swirling with lessons learned. After the last conference I went to, I wrote about my five biggest takeaways and what I hoped to do from that point forward. But #heweb12 affected me in a very different way - quite literally, I felt it change me. (For those of you looking for a summary of the conference, be forewarned - you won’t find it here.)
This story starts here. I was a swimmer for 16 years, four of those in college. After specializing in the butterfly for 12.5 years, my college coach pulled me into his office in the middle of my sophomore year and asked (er... told) me that he and the team needed me to try something different. He was going to enter me in the 1000-yard freestyle, one of the longest races in collegiate swimming, in the upcoming meet to see how I’d do.

Suddenly I found myself faced with a very real challenge that scared the Speedo logo right off my bathing suit. Going from doing four laps of butterfly to 40 laps of freestyle wasn’t just a different ballgame - it felt like a different sport. The 1000 involved a lengthy game plan and a heavily-practiced strategy, one that I didn’t have and it was a responsibility. While I knew I had to take it on in the best interest of the team, I was intimidated to do so. 

My coach and I planned and strategized. How do I tackle this? I didn’t even know where to begin. Worst of all, I didn’t have the confidence I’d even finish the race in a respectable way. I knew I’d finish, but would I make my coach and teammates proud? Would I impact the team the way we needed me to?

The race was long, grueling and painful at times. But somewhere around the 29th lap, I saw a light at the end of the lane. I was nearly three-quarters of the way done and I finally started believing I could do it. Every time I took a breath, I saw my coach pumping his arms up and down over his head (which was his universal “You’re doing GREAT!” signal) on the side of the pool and my teammates cheered me on. It kept me motivated until the moment I touched the wall and in every race after. From that point until my career came to an end, I was a distance swimmer. 

What does all this have to do with #heweb12? I came to the conference after taking on some new projects at work and was feeling similar to how I felt just before that race. My new responsibilities weren’t anywhere near easy and much like the 1000, required a game plan and I felt lost about where to start. In order to do my job well, I needed to gain the self-confidence to develop and implement my ideas. I needed to learn to own the position I found myself in. I needed to embrace my new role and do what my team needed me to do. By the time I left #heweb12 I was finally trusting me to do these things - maybe for the first time in my professional career.

Don’t get me wrong - I was blown away by all the incredible sessions I got to attend (every presenter was a rock star). But my biggest takeaway was experiencing the same feeling of empowerment I had during that 29th lap. I owe this personal epiphany to the people I got to meet and know in Milwaukee who, through our many conversations and enlightening discussions, helped me uncover the power within myself to dive into this new adventure and kick it into high gear.

Every #heweb12-er I met inspired me in some way to go out and do *all the things*, and do all the things as awesome as I can. While this new race is just getting started for me, I’ve discovered I’ve got teammates all across the country motivating me and cheering me on, both in my moments of weakness and in my moments of strength. That was the thing about #heweb12; it was a conference filled with amazingly incredible people who do mind-blowing things but the coolest part? They are actively looking for ways to help you do the same. Where else have you found a community like that?

Another note on this incredible group - it was their generosity that got me to #heweb12. Other people working in higher education made personal donations that eventually funded my registration for this conference. No blog post could thank you enough. I hope I’ll make you proud.